By engaging with elite public-sector institutions and demonstrating that it could deliver a PET/CT service which would be demonstrably better than an existing and fragmented model, Alliance Medical, a Life Healthcare subsidiary and one of the two largest imaging service providers in Europe, managed to win a national contract for 60% of all England capacity. Since the commencement of the contract, AML has introduced additional PET/CT imaging capacity and has provided over 56,000 PET/CT scans during 2016, a growth of 50%. The judges liked the way that Alliance has worked closely with elite doctors and institutions and then delivered a wide-ranging service which met, or beat, their expectations.