HBI 2024

Wednesday June 21, 2023

10:00 amSector Analysis

The homecare technology revolution

The homecare technology revolution

This is a sector with massive growth potential but huge issues, ripe for a tech and digital overhaul with new models that both support but also compete with existing provisions. This session features three digital players shaking up the system, tackling the much-needed challenges of workforce, efficiency, cost savings, family and carer support and continuity of care. It explores new business models, innovation and growth potential of domiciliary homecare services.

Speakers include:

Jan Hoffman, Co-Founder, Marta
Max Parmentier, Co-Founder and CEO, Birdie
Peter Dowds, Founder and CEO, Elder
Moderated by Michaila Byrne, Senior Analyst, HBI

Marta is a platform that matches families with live-in carers, a faster, cheaper alternative to the traditional agency model. Jan discusses growth and benefits of the model.


Jan Hoffmann
Jan HoffmannCo-founderMarta
Max Parmentier
Max ParmentierCo-Founder and CEOBirdie
Peter Dowds
Peter DowdsFounder and CEOElder
Michaila Byrne
Michaila ByrneSenior Journalist / AnalystHBI

Westminster - 4th Floor

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