Falck is the quiet giant of healthcare running ambulance services, clinics, primary care, rehab and subscription services across 3 continents and 40 countries with over €1.5bn in health care revenue. Here, Jan unpackages some of its surprising business models, such as subscription healthcare sold to 1m individuals in Latam and 300,000 in the Nordic. How does it incentivise entrepreneurs who sell their businesses to Falck. What has Falck learnt from its international expansion and where does it see opportunities?