Terveystalo with 18 hospitals and 150 outlets is the largest private healthcare operator in Finland. Yrjo, who joined as CEO in 2010, has an FMCG background (Procter & Gamble) and has doubled profits in four years through culture change and powerful new IT. He looks at how Terveystalo is building new services, based on sophisticated patient record systems, aimed at creating life-long loyalty from groups as varied as families, the elderly and the active fit. How does the web fit in to this? Presented at the Healthcare Europa Annual Conference 2014, The Return of the Bull Market.