Senior Journalist / Analyst
Michaila specialises in elderly care. Having started her career in the arts, she pivoted to pharmaceuticals, producing content across multiple digital platforms. After a brief stint as a finance reporter covering US institutional investors, she joined HBI as senior reporter/analyst in 2022.
Hear me speak at HBI
The homecare technology revolution
The homecare technology revolution This is a sector with massive growth potential but huge issues, ripe for a tech and digital overhaul with new models that both support but also compete with...
Opportunities in Nursing Homes
Growth projections have always been difficult in the elderly care sector – and now even challenged as a result of Covid- 19 and scandals which rocked the sector in 2022....