For nearly 20 years Broomberg has been intimately involved in the development of one of the world’s most sticky health care apps. If you have life or health care cover from Vitality or one of its partners you have access to an app which can reward you for exercise, diet, online or physical check ups with a range of rewards, ranging from a weekly free coffee to 50% off gym membership and discounts on flights. And in South Africa, even cheaper healthy food! Just like airlines, Vitality has different levels of status. The difference is you can move from Blue to Platinum with Vitality without spending a penny - just by better diet and exercise.
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