Social franchising – applying the principles of commercial franchising to promote social benefit rather than profit – is an increasingly popular model for health services in the Developing World. Joyce Wanderi, COO of Population Services Kenya, believes that social franchising can help organise the low-income private sector, combatting the common issues of underdeveloped infrastructure, a shortage of skilled health workers, lack of funding, weak procurement and distribution chains and ultimately, highly varied quality between providers.