Cosmetic surgery is perhaps the only genuinely private healthcare market in Europe with consumers parting with their hard-earned cash for treatment. It is also growing at around 9% P.A. in Germany. Clinic im Centrum with 44 facilities in Europe and 40 in Germany is one of the largest specialist players in a sector which is fast consolidating. Christoph looks at how consumer behaviour is changing in Germany and Europe and gives insights into how CiC markets to them. What will the sector look like in a decade?