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HBI Deals+Insights / Business Models and Strategy

How Affidea is driving 10% MRI scan growth

European imaging provider Affidea sees 10% volume growth on MRI scans where it has deployed a programme to track how and when machines are used with proprietary software. Senior VP regional COO Zisis Sotiriou talks to HBI about how it has optimised clinical protocols, identified efficiency savings and gained an extra €2m revenue a year.

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