HBI Deals+Insights / Interviews
Defying the trope that physiotherapy is un-investable or un-scaleable, UK outfit Ascenti has grown to around €50m in sales, directly employing physiotherapists and demonstrating profitability. HBI talks to managing director Kevin Doyle, a former footballer, about Ascenti's business model, retention, payment models, leveraging digital and why physiotherapy isn't like ophthalmology or dentistry.