Kustaa, 35, founded Med Group in 2008 and claims it is now Finland’s largest player in ambulances and homecare. EBITDA came to ¢4.5m on sales of €39m in 2013 and sales should rise 28% to €50m in 2014. He explains the focus behind a company which has everything from ambulances to homecare and from dentistry to primary care, outlines Med Group’s new homecare concept and talks about how reform is likely to open up the Finnish market.