HBI Deals+Insights / Interviews

Interview: Mats Rönnback, CEO, Doctagon

The big idea at Helsinki-based Doctagon is to build innovative new services around home calls by doctors. We talk to CEO Mats Rönnback about the new ideas which are powering the 2005 start up to forecast 2011 sales of €11m, up from €7.5m in 2010. He tells us why he doesn’t like modern technology and how a telehealth project led to a 70% fall in hospitalisation in a care home. We also look at his TV ads....

We would welcome your thoughts on this story. Email your views to Max Hotopf or call 0207 183 3779.