HBI Deals+Insights / Business Models and Strategy

Making prevention a reality: Presentation, Will Stoddart, Werlabs – HBI 2018

There is a lot of pent up demand from consumers for tests. Who better to talk about this than Will whose business offers B2C tests across Scandinavia and the UK. Who are the typical customer? How do they behave? And what are the best ways of reaching them?

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