In telehealth, vertical integration is the way forward. So thinks Moonray Health, the healthcare arm of Fidelity International. It has just bought a majority stake in Wiltshire Medical Services, a British out-of-hours services provider to family doctors, and merged it with Telehealth Solutions, which provides telehealth technology. This model of integration will allow tech-challenged organisations to deploy telehealth painlessly. Moonray boss Tim Clover expects the UK government to incentivise payors to put 100,000 patients on telehealth, soon creating a market worth many tens of millions.