Denmark is set to massively liberalise its primary care sector. This comes after a ground-breaking primary and outpatient care contract, worth DKK 200m (€26.82m) per annum, was successfully tendered by the Sjaelland region in May 2013 and won by Aleris. Is Denmark set to follow Sweden in creating an active role for the private sector? Falck thinks so: the emergency services and clinic provider has just acquired medical recruitment company Skandinavisk Halsovard. We talk to CEO of Falck’s healthcare services division Jan Steenhard, Skandinavisk’s continuing Director Borje Eriksson and former Global Health Partner and Capio CEO Per Batelson.