In an unusual innovation, Doctoralia, the international rating and online booking platform, is partnering with patient associations and getting doctors to rate doctors as part of an awards programme. Owned by its Spanish founders, Doctoralia is now active in over 20 countries, particularly Latin America. It claims patients book 100,000 appointments a month on its platform. We interview Frederic Llordachs, co-founder of Doctoralia. This month, we are also writing a detailed survey of how such sites are developing in Emerging Markets from Chile to China.