HBI Deals+Insights / Business Models and Strategy

GALLERY: The care home targeting the ultra-rich opening in the heart of London

A luxury residential care-home designed for residents with Alzheimer’s and dementia, located in the very heart of bustling London, and targeting the wealthy, is about to open. We speak to James Cook, managing director at Innovated Aged Care Limited which is behind the project, about the business model, and offer a sneak peek behind the doors of what could be the swankiest facility of its type in the UK ahead of its opening.

We would welcome your thoughts on this story. Email your views to David Farbrother or call 0207 183 3779.


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