The business model was ambitious: build a chain of holistic clinics across the world, each focused on a particular condition, and then demonstrate that you are the national best for back pain, orthopaedics or complex dentistry. But Swedish group Global Health Partner has conspicuously failed to deliver, with an EBIT loss after write-downs of SEK 50m on sales of SEK 138m in the first nine months of 2012. The share price halved over the year. We look at whether new CEO Marianne Dicander Alexandersson can turn it around.