In 2015 there will be more than 100m outbound trips of Chinese from Mainland China, a number that has doubled in just 5 years despite a structural slowdown in GDP growth. This wave of humanity and wealth is transforming the global tourism and aerospace industry for sure, but it is also having some profound effects in other, perhaps less obvious, sectors. Helen Chen and Stephen Sunderland of L.E.K. Consulting in Shanghai analyse the market.