Where is private healthcare revenue coming from and where is it heading?
This week’s infographic highlights how private healthcare revenue is distributed today and where C-suite executives expect it to shift by 2030.
The data has been sourced from the HBI CEO Survey results.
To estimate the revenue share of Europe’s private healthcare sector from each payor source, we simply averaged the percentages that each operator responding to the survey gave in response to ‘How is your organisation’s revenue currently distributed across payor and customer types?’.
Public Payors account for the largest share of current revenue, with an average of 44.3%, reflecting the continued dominance of state-funded healthcare in respondents’ business models. Out of Pocket / Cash payments follow at 29.2%, highlighting a significant self-pay segment, while Private Medical Insurance accounts for 19.4% and Employers / Occupational Health 7.2%.
By 2030, the most notable shift is expected to be self-pay: out-of-pocket payments are forecast to rise to 31.4%, while public payor share edges down marginally to 43.3%, a directional softening rather than a structural break. Private medical insurance holds broadly steady.
These trends reflect a familiar tension: public systems remain the backbone of revenue for private providers, increasingly so as European governments contract out capacity. But self-pay demand is quietly growing and C-suite executives expect that to continue.
Our complete CEO Survey results are out now.
We would welcome your thoughts on this story. Email your views to Dhwani Gupta or call 0207 183 3779.
