Who better than Cerba to look at the opportunities now opening up? As well as routine labs, the big Franco-Benelux player also runs one of the largest European specialty and central lab operations. Jérôme looks at how Cerba is building a brand in routine testing, embracing innovation tests in its reference operation and developing next generation biomarkers in its central lab. Presented at the Healthcare Europa Annual Conference 2014, The Return of the Bull Market.