HBI Deals+Insights / Interviews

Interview: Martin Swegmark, CEO, Purch

Procurement remains an area where healthcare providers can make substantial savings. Swedish-based Purch has started benchmarking prices across Europe, and works for the public sector in Norway and Sweden and for private players in seven countries. CEO Martin Swegmark joined what became the hospital chain Capio in 1998 and later spent a long time at the lab group Unilabs where he was involved in procurement projects where they achieved Pan-European pricing contracts from suppliers.

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