The former Innovation Director at Belgium’s National Union of Health Insurance Funds, chronic disease management guru Jan van Emelen is trying to make patient records work better. Like Dr. Mohammad Al-Ubaydli of the UK’s Patients Know Best, van Emelen is creating records that are owned and controlled by patients, rather than clinicians - but, unlike his peer in the UK, van Emelen is recruiting on a business-to-consumer (B2C) basis with funding from big pharma. With 17,000 patients already enrolled, will his different approach pay off?