Colombia

 

Selling whole genome sequencing to consumers

Javier Echevarria, CEO, Europe and LatAm of Veritas International (VI) has one of the most interesting challenges in marketing - how do you persuade wealthy consumers to spend around $2,000 on predictive whole genome sequencing (WGS)?  He has a broad canvas - his remit is to sell across LatAm, UAE, Europe and Japan.

DomusVi enters Latin America for the first time

DomusVi, Europe's third-largest nursing home operator by revenue with a big presence in Spain, has acquired a minority stake in Latin American group Acalis. We speak to Acalis' CEO and a spokesperson for DomusVi about the deal.

Opportunities in LATAM for those willing to think longer-term

Investors looking for medium- to long-term projects should look to Latam for opportunities according to a panel of healthcare experts at HBI 2018. A growing middle class across the continent, ageing populations and increasing stability in many countries, mean that it is ripe for investment.

Tribeca exports low-cost LATAM model to Africa

Colombia-based investment fund Tribeca Asset Management has launched a low-cost health care service in the Democratic Republic of the Congo. Fund founder Luc Gerard tells Healthcare Nova why Africa was the right target for an investor from LATAM looking to export its low-cost model.

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