How does video conferencing change patient behaviour and the range of services that can be offered? Aleris, the big private operator who spans primary, hospitals, elderly and disabled care, is set to launch Video Doktor as a Pan-Scandinavian service. This allows patients to talk directly to family doctors and specialists by video link. We look at the model and how Aleris might monetise it. We explore the implications of having a doctor just a click away.



