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Denmark

 

Selling whole genome sequencing to consumers

Javier Echevarria, CEO, Europe and LatAm of Veritas International (VI) has one of the most interesting challenges in marketing - how do you persuade wealthy consumers to spend around $2,000 on predictive whole genome sequencing (WGS)?  He has a broad canvas - his remit is to sell across LatAm, UAE, Europe and Japan.
March 6, 2019

PMI penetration rises across Europe

The number of people who are covered by private health insurance has largely risen across Europe in the past decade, according to a report by the OECD.
November 21, 2018

The politics of privatisating Nordic elderly care

Market forces are not the only factors determining the fate of private providers in Nordic elderly care. As local elections near in Norway and national government in Sweden continues to be run by a struggling minority group, we speak to operators in both countries and take a look at how a political climate can create a warm welcome to the private market - or rain on its parade.
October 25, 2018

Telehealth sells B2G for the first time in Denmark

A Danish-telehealth provider has signed a contract with a regional health authority to help deliver online consultations, which it says makes it the first digital health company to sell B2G in the country.
October 11, 2018

Healthcare insurers: what does a successful strategy look like?

Here we look at what strategies private medical insurers plan to follow over the next few years based on our attendance at UniGlobal's 10th conference in Berlin. This complements our other article - International Healthcare Insurers - It's a Hard Life - which gives a picture of where insurers really are today.
September 21, 2018
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