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Saudi German makes plans in Nigeria

MENA hospital group Saudi German has partnered with a major Nigerian politician's healthcare company to build a referral centre, diagnostic centre and 100-bed hospital in the capital Abuja. This will provide an excellent channel for referring out-of-pocket payers to Dubai - but Saudi German is keen to stress it should also generally help stem the tide of medical tourists flooding out of the country. 
July 24, 2018

FREE BLOG HBI Awards 2018: Building a sub-brand to appeal to new consumers

When evaluating its patient base in the UAE in 2016, NMC found that the majority came from the Indian sub-continent and the general perception was that it was an Indian healthcare brand. To change this and to increase expat and Emirati patients, NMC introduced a new “Royal” brand of hospital, which focused on the preferences of expats and Emiratis for a personalised care service adding to the overall patient experience. The leading non-Royal brand NMC hospital has 45% of its patients from India, 2% Western expats and 8% UAE national. With the new Royal brand, this ratio was reversed with 45% UAE nationals, 10% Western Expats and 15% from India. Here is how.
May 27, 2018

Sphera spearheads expansion in Africa

Spanish operator Sphera Global Healthcare is expanding in Africa. Carlos Malet, co-founder and CFO, spoke to Healthcare Nova at HBI 2018 about the market for PPPs delivering efficient medical services in Africa.
April 25, 2018

“Hawaii of China” promotes international medical tourism

The "Chinese Hawaii" is being promoted heavily as an international medical tourism destination, with tax incentives and the promise of "accelerated construction" by a regional government keen to encourage international investor and operator interest. 
March 14, 2018

Medical tourists “will return to Egypt”

Dr Ismail Aboul Foutouh, the CEO and founder of IVF centre Bedaya Hospital, gives Healthcare Nova an overview of the biggest IVF provider sector the Middle East and says why he believes there will be a revival of medical tourism in the country.
February 26, 2018
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