The spa industry is changing. Once exclusively for the wealthy, spas are becoming more accessible and more in demand. Remote luxury locations where people can escape to relax and take in the healing powers of massage and natural baths is still the favoured model. But, there is a push throughout Europe to bring the spa experience closer to home. A new trend of urban spas or locations within 20- 40 mile of cities is just one of the trends. Payors across Europe are starting to gain interest, but to what extent? Healthcare Europa’s Lee Murray takes a look at this expanding $29.8bn (€27.1bn) market, according to figures from research group SRI International.
May 28, 2015