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Business Models and Strategy

 

Spanish dental chain bites the dust

Spanish dental chain iDental looks to have closed all its clinics, as it faces widespread complaints about the way it has conducted its business.
July 19, 2018

Interview: Andy Jones, CEO, Ramsay Health Care UK 

Ramsay may be only the fifth largest private hospital operator in the UK but it is demonstrably the most cost-effective and has a clear-cut ambition to be the UK number one. We talk to Andy Jones about the individual market, NHS partnership, procurement and the hotelier model.
July 10, 2018

FREE BLOG HBI Awards 2017: Rebranding around Alzheimers

Since 1986, Groupe Almage has been active in the field of nursing homes. In 2013, it rebranded to differentiate in the highly competitive French nursing home market. Almage now owns 6 nursing homes specifically dedicated to Alzheimers across France. Application looks at the process
July 6, 2018

FREE BLOG HBI Awards 2017: Revitalising a brand after 90 years

How do you rebrand a company after 90 years of history? In 2013, the Fleury Group adopted new branding to increase the competitiveness of its longest-running premium brand, Fleury Medicina e Saúde. The short-term focus is sustainable growth in premium brands and profitability in standard brands.
July 6, 2018

FREE BLOG HBI Awards 2017 Building a primary healthcare brand across India

Healthspring started with a vision of building a pan-India primary health care network with a focus on preventive care and putting the customer first. It did this by meeting unmet needs in the consumer space – from safe and modern facilities to providing all required consumer primary care needs under one roof, ensuring a high level of customer service and making customer feedback a key metric in all decisions
July 6, 2018

FREE BLOG HBI Awards 2018: Building brand awareness of regional centres of excellence

Patients often feel they have to travel hundreds of miles to capital cities to get the best treatment. UPMC International, part of the huge US academic medical center, found this applied to the Whitfield cancer treatment centre in the far south of Ireland. It confronted this head-on with its "I chose to have my cancer treatment close to home campaign" and a re-branding of the entire operation. The application looks at precisely how UPMC, and its partners, built the campaign and with what results.
June 26, 2018

FREE BLOG HBI Awards 2018: Aligning many operations under a single brand

Many health care service groups have a multiplicity of different brands. MediGroup, a Serbian health care group with 2017 revenues of €30m chose to align all its operations under one brand and created a new communication platform around the question “How are you today?” The result was a 3% increase in brand awareness in one year alongside a 10% increase in calls and 18% increase in visits.
June 26, 2018

UK B2C lab platform welcomes changing attitudes among GPs

UK B2C lab testing outfit Medichecks, which recently targeted commuters with a hefty advertising campaign on the London Underground, says there has been a sea change in NHS GP attitudes towards private B2C lab tests.
June 26, 2018
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