When evaluating its patient base in the UAE in 2016, NMC found that the majority came from the Indian sub-continent and the general perception was that it was an Indian healthcare brand. To change this and to increase expat and Emirati patients, NMC introduced a new “Royal” brand of hospital, which focused on the preferences of expats and Emiratis for a personalised care service adding to the overall patient experience. The leading non-Royal brand NMC hospital has 45% of its patients from India, 2% Western expats and 8% UAE national. With the new Royal brand, this ratio was reversed with 45% UAE nationals, 10% Western Expats and 15% from India. Here is how.
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Presentation which goes through the opportunities in all the major sectors in detail. As presented at HBI 2018. Click here to view the presentation. Username Password Remember Me Forgot Password
May 1, 2018
Spanish operator Sphera Global Healthcare is expanding in Africa. Carlos Malet, co-founder and CFO, spoke to Healthcare Nova at HBI 2018 about the market for PPPs delivering efficient medical services in Africa.
April 25, 2018
What does the global healthcare investment landscape look like? Where are the opportunities and how do they differ between Europe and emerging markets? With almost 100 delegates from Asia and dozens from other emerging markets at HBI 2018, our conference this year was global in outlook. Rothschild's head of Healthcare Services Hedley Goldberg summarised the global financial landscape for healthcare investment while local operators and investors shared where they think the opportunities lie.
April 25, 2018
The "Chinese Hawaii" is being promoted heavily as an international medical tourism destination, with tax incentives and the promise of "accelerated construction" by a regional government keen to encourage international investor and operator interest.
March 14, 2018
Dr Ismail Aboul Foutouh, the CEO and founder of IVF centre Bedaya Hospital, gives Healthcare Nova an overview of the biggest IVF provider sector the Middle East and says why he believes there will be a revival of medical tourism in the country.
February 26, 2018
Thailand's second-largest listed hospital operator reported an 8.8% rise in net profit in 2017, to THB 3,944m (US$126), following a modest increase in patient numbers both home and abroad.
February 23, 2018
Romanian dental implant clinic Dr Leahu is planning to lay down roots abroad. Healthcare Europa speaks to the founder and CEO Dr Ionut Leahu.
December 14, 2017
Governments are becoming increasingly involved in building medical hubs. Frederic talks us through patients of the 21st century; their expectations and willingness to shop around for treatments.
October 20, 2017
Governments are becoming increasingly involved in building medical hubs. Alejandro discusses Hospital Cima’s experience of the market in Costa Rica.