Dentists are distrusted by Indians who often fear drill and fill. From scratch, in six years, Clove has built India's largest chain with 218 clinics. Clove has done this by building a patient-centric culture (unusually it is the dentist, not the receptionist, who greets the patient), by changing how dentists are rewarded and by attracting the best practitioners. Footfall has grown by 300% in the last two years with repeat footfall up over 40%. The judges liked the way Clove has been systematically built around delivering patient promise.
June 26, 2018